Uncovering the secrets to elevate your SEO game.
A decade ago, search engine
optimization (SEO) was a highly specialized field that was greatly outsourced
to marketing specialist donning wizard capes.
However, Google has placed much emphasis on simplifying and streamlining
the process, which has seen a greater understanding in how to ensure your
website ranks highly on search engine results.
1.
Create content that will
generate links
In simple terms,
create web content that will help you be seen as a voice or source of expertise
in your field of choice. This will
motivate bloggers and various content creators to use links to your site in
articles, etc. However, approach this
the same way as you would with media relations – focus on giving bloggers and
users unique and useful content rather than click bait. You can use SEO SpyGlass to monitor who is
linking to your website.
2.
Being RankBrain ready
RankBrian is the AI (artificial
intelligence) program that helps sort and facilitate all queries that users
input into Google. It is the program
that basically determines the page ranking your website will get in response to
a search engine query. However don’t let that intimidate you, it seems cracking
RankBrain is easier than you would think.
Gary Illyes,
an analyst at Google, shares the secret sauce for optimizing for
RankBrain: “If you try to write like a machine then RankBrain will just get
confused and probably just pushes you back. But if you have a content
site, try to read out some of your articles or whatever you wrote, and ask
people whether it sounds natural. If it sounds conversational, if it sounds
like natural language that we would use in your day to day life, then sure, you
are optimized for RankBrain.”
3. Content is King
We have
already determined that your content is the biggest SEO factor and using these
tips will help maximise higher rankings:
·
Using your keyword(s) in your description and text
body
·
Using the appropriate reading level for your
audience
·
Using your keywords(s) in your internal and
external links
These simple tips will help boost traffic to your site and
motivate you to create content that resonates with your target group. Remember to focus on the user experience at
all times and keep your content current and fresh.