This website uses cookies to ensure you get the best experience on our website. Learn More


Uncovering the secrets to elevating your SEO game

Home  ➔  Digital   ➔   Uncovering the secrets to elevating your SEO game
SEO was once a highly specialized field outsourced to marketing experts, but Google's efforts to simplify the process have led to a greater understanding of how to improve website rankings.

Uncovering the secrets to elevate your SEO game.

A decade ago, search engine optimization (SEO) was a highly specialized field that was greatly outsourced to marketing specialist donning wizard capes.  However, Google has placed much emphasis on simplifying and streamlining the process, which has seen a greater understanding in how to ensure your website ranks highly on search engine results.

1.       Create content that will generate links

In simple terms, create web content that will help you be seen as a voice or source of expertise in your field of choice.  This will motivate bloggers and various content creators to use links to your site in articles, etc.  However, approach this the same way as you would with media relations – focus on giving bloggers and users unique and useful content rather than click bait.  You can use SEO SpyGlass to monitor who is linking to your website.  

2.       Being RankBrain ready

RankBrian is the AI (artificial intelligence) program that helps sort and facilitate all queries that users input into Google.  It is the program that basically determines the page ranking your website will get in response to a search engine query. However don’t let that intimidate you, it seems cracking RankBrain is easier than you would think.

 

Gary Illyes, an analyst at Google, shares the secret sauce for optimizing for RankBrain: “If you try to write like a machine then RankBrain will just get confused and probably just pushes you back. But if you have a content site, try to read out some of your articles or whatever you wrote, and ask people whether it sounds natural. If it sounds conversational, if it sounds like natural language that we would use in your day to day life, then sure, you are optimized for RankBrain.”

3.      Content is King

We have already determined that your content is the biggest SEO factor and using these tips will help maximise higher rankings:

·         Using your keyword(s) in your description and text body

·         Using the appropriate reading level for your audience

·         Using your keywords(s) in your internal and external links

 

These simple tips will help boost traffic to your site and motivate you to create content that resonates with your target group.  Remember to focus on the user experience at all times and keep your content current and fresh.